In the previous “general introduction to IP” article, we discussed various different intellectual property or “IP” rights. This time, we are examining two of these rights in more detail, the two rights invoked most commonly when encountering instances of copying of products, packaging or promotional materials: Copyright and Design Right. As noted before, these articles are designed as (brief) primers to highlight some particular elements of the subject area.

Subsistence

Copyright will subsist in the tangible expressions of your ideas and creativity. Examples of copyright works are paintings, photographs, sound or film recordings, drawings and written works, such as the scripts appearing on your product packaging or websites. Copyright does not apply to single names or titles. (more…)