Contrary to press reports, all is not lost for Jay-Z and Beyoncé in seeking to protect their daughter’s name as a trade mark.

At the start of this year, Jay-Z and Beyoncé sought to register their daughter’s name – Blue Ivy Carter – as a trade mark to provide them with the sole right to use the name for a whole variety of products, from basketballs and teething rings, to hair care products and sound recordings.  The application was made in name of BGK Trademark Holding, a company whose sole member is Beyoncé.

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