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Last month the UK Trade Mark Registry granted the New Zealand’s Manuka Honey Appellation Society Incorporated(*) a certification mark for the term “Manuka honey”. A certification mark is a specific type of trade mark which provides a guarantee that the goods or services bearing the mark meet a certain defined standard or possess a particular characteristic.
In this case, the certification mark will mean that buyers in the UK will be guaranteed that Manuka honey from New Zealand contains certain properties, such as antibacterial qualities, while Manuka honey produced in Australia will not carry this same guarantee. Australian honey makers would need to obtain approval from their New Zealand counterpart’s before they would be able to use the term, which seems unlikely given New Zealand’s efforts to secure the name for themselves. (more…)