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A domain name is the address used to find a website on the internet; for example, www.keltie.com. If you have an online presence, registering your domain name will identify you as the owner of the website and prevent anyone else from using that domain name.
Defensive domain name registration is where a business pre-emptively buys a domain name to prevent other third parties from using it. A domain name can be purchased for a relatively low cost and can prevent a lot of hassle later down the line. In addition, you can redirect anyone who types in your defensive domain name to your main domain; this makes it easy for customers to find you, even if they make a spelling mistake. (more…)