Facebook recently announced that they were rebranding their corporate name to Meta. On one level this could look like Facebook are attempting to distance themselves from some of the negative press that has been associated with them recently. However, it also allows them to broaden their brand identity to encompass everything they are doing now and in the future. The platforms Facebook, Instagram and WhatsApp will not be impacted by this rebranding.

The immediate reaction to the rebranding exercise, however, suggests that this may not be one of the most well thought-out rebrands in history for the reasons set out below. (more…)