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Trade Marks, Goodwill and the Commercialisation of your Brand
In the final article in this Intellectual Property (“IP”) series, we look at the protection and commercialisation of brands or trade marks.
Trade marks are business identifiers which are generally comprised of one or a combination of the following elements: words, logos, slogans and even colours, shapes and sounds. Generally, anything in which your business has acquired goodwill and acts as an indication of trade origin can be considered a trade mark.
It is recommended to protect those trade marks of value to your business by registering them at the IP offices of the countries of commercial interest. Trade mark registrations provide prima facie evidence of a business’ rights in a mark and ensure that business is able to prevent third parties causing confusion in the marketplace, or taking advantage of its goodwill in its mark, by using an identical or similar trade mark.
Once in place, trade mark registrations can also be licensed or assigned to generate revenue for your business and are valuable business assets. (more…)
Are You Protecting Your Most Valuable Assets? An Introduction to Intellectual Property
Over the next couple of weeks, IPcopy will be republishing some general introduction to IP articles that we prepared to present some topics, facts and issues from the area of intellectual property law for people who have had little or no contact with intellectual property. The articles are designed as (brief) primers to highlight some particular elements of the subject area.
Intellectual property (IP) can sometimes be overlooked. Intellectual assets are not tangible and, as such, can be difficult to value. Often, they are not taken into consideration properly when assessing the worth of a business. However, these assets can be the most important to a business, contributing significantly to its goodwill and reputation, and need to be protected properly. (more…)
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