Apple’s annual iPhone announcement is today and the liberal deployment of the Reality Distortion Field is expected to be trained on Fanbois the world over. However, in other Apple news comes notice from the UK Intellectual Property Office that an Apple trade mark case is being referred to the Court of Justice of the European Union (Case C-421/13 though there are no available documents at present).

The case concerns Apple’s trade mark application in respect of the layout of its stores. Yes, you read that correctly, Apple’s store layout trade mark!

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