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A light touch

It’s your turn to get the coffee.

Guest contributor Annette Freeman writes:

When it comes to enforcing your hard-won trade mark rights, there’s the right way to do it and the wrong way to do it. As the old cliché says, it is wise to choose your battles; and it is also wise to carefully consider your weapons. To mix a few more metaphors, too often trade mark owners use a sledgehammer to crack a nut.