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Branding has a very important role to play in any industry. However, it is crucial in the field of precision medicine, which is by its very nature, personal. For this reason brand names in the precision medicine field should resonate with people (think ‘hearts and minds’).
A brand name that speaks positively to the public will help you to earn consumer loyalty and trust in what is an extremely fast growing and competitive industry.
It is also particularly important that trade marks in the precision medicine field are selected with care owing to the potential implications of confusion arising if one brand were to be mistaken for another.
This article discusses some of the key recommendations when it comes to branding and trade marks with a particular focus on the field of precision medicine. (more…)
These days, with the UK and many other countries around the world in lockdown, and much of the news and social media output directed towards reporting updates of the COVID-19 pandemic, it can be easy to focus only on the negative, scary and often depressing aspects of the current global situation. However, whilst such aspects are of course important and not to be trivialised, this author has found that taking a step back and looking at some of the positives that have also arisen from this situation has certainly helped to put things in perspective and has been good for her mental wellbeing.
In particular, those stories relating to the largely unprecedented (except perhaps in similar times of global hardship in the past) degree of cooperation and collaboration at many levels of society in an effort to beat the virus do provide some welcome relief. This author would like to share a few examples that, as an ex-astrophysicist and current patent attorney specialising in software inventions, have been of particular interest. (more…)