(l-r): Adam Lovatt, Manuela Macchi, Sean Cottrell, Zane Shihab, Sean Corbett

Last Thursday, Keltie joined forces with LawInSport to present an afternoon of interactive presentations and discussions regarding the importance of IP in Sport.

To kick off the presentations, Sean Corbett, Brand Protection Manager at Formula One Management Limited, discussed the use and protection of IP and, in particular, trade marks, in sport and the battles that major sports brands face in protecting their trade marks and enforcing their rights. The take home message was to ensure that trade mark owners in the sports field allocate adequate resources and time to maintain, police and enhance their portfolios of registered trade marks to support the value of their brand and attract sponsors. (more…)