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ITMA held its annual Autumn Seminar in Birmingham on 6 October 2016. The theme of the event was New Technology and IP.
The first talk by Alexandra Brodie of Gowling WLG reviewed wearable technology and its implications for IP. Alexandra initially considered the meaning of wearable technology and noted that it is no longer only stuck on a wrist, but also woven in to fabric, for example, and is becoming increasingly design led. Wearable technology is not simply about the technology itself, but also the aesthetics. We were treated to some shots of models and film stars wearing the latest fibre optic LED dresses by top designers such as Richard Nicoll and Zac Posen, giving a new meaning to the ‘sparkly dress’ and demonstrating the enthusiasm for use of new technologies in high fashion. (more…)