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Last week, senior members of Keltie’s Design Team, Manuela Macchi, Michael Moore and Emily Weal, attended the MARQUES Luxury Brands Symposium, which took place in the suitably exquisite surroundings of the Hotel Baur au Lac in Zurich.
The theme of the 2-day conference was the protection of luxury brands in a fast moving world. The full program can be viewed here.
Presentations covered a range of topics relevant to luxury brands and included not only the legal aspects of their protection but also perspectives from a marketing expert, an academic and a financial analyst on the industry and its outlook. (more…)