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“Say cheese” – Amazon’s studio photography patent

Amazon photograph on white backgroundThis item was written for and originally appeared on the 2paragraphs website which covers news stories in, um, two paragraphs….

In the last week news outlets have carried a story that Amazon has been granted a patent for taking a photograph against a white background. However, as is usual in cases where patent related news intersects with the mainstream media, the reported story is not nearly so sensational as some of the headlines (1, 2, 3) that have been doing the rounds would have you believe. Although Amazon’s patent relates to the taking of photographs against a background in a studio, what most of the news items fail to point out is that the actual scope of protection for this idea is far far narrower, as can be seen by reading the long list of elements contained in the patent’s independent claims (see claims 1, 2 and 25 of US8676045). Possibly a slightly more interesting question (only slightly mind, we are talking patent law here!) is why Amazon may have applied for a patent in the first place. (more…)