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Protecting Your Brand: Free Advice Clinics at Keltie LLP

Keltie LLP

K2 IP Limited

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IPcopy is an intellectual property related news site covering a wide variety of IP related news and issues. We will also take the odd lighthearted look at IP. Feel free to contact us via the details on the About Us page.

Disclaimer: Unless stated otherwise, the contributors to IPcopy (the "IPcopy writers") are patent and trade mark attorneys or patent and trade mark assistants at Keltie LLP or are network attorneys at K2 IP Limited. Guest contributors will be identified.

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Keltie signDuring February and March Keltie LLP will be hosting free advice clinics for people who want to protect their brand.

The free advice clinics will comprise consultations lasting up to 30 minutes to deal with any trade mark, copyright or design related issues or queries. This is a great opportunity to discuss your company’s branding and how to go about protecting it.

Not only will you be able to get professional advice on your intellectual property, you will also be able to enjoy the stunning views across London from our office at No. 1 London Bridge!

To book an appointment, please email emily.hay@keltie.com or contact our reception on 020 7329 8888.

For those unfamiliar with intellectual property law a few brief comments on trade marks, designs and branding are below. 

Registered trade marks

Trade marks relate to branding. If you’ve ever been involved in setting up a new company (with a new company name) or selling a product or service under a brand name then you have been dealing with trade marks. Trade marks are signs (like words and logos) that distinguish goods and services of one business from another business in the marketplace. A domain name is a unique identifier that identifies something on the Internet, e.g.  a website. A domain name may incorporate a trade mark.

Registered designs

Designs protect the shape and visual appearance of a product. Designs may be obtained for a three dimensional product (such as a tablet computing device like an iPad(R))  or a two dimensional design, such as a pattern for application to a product. Products can include computer logos/symbols, typefaces as well as more traditional 3D objects.

Due diligence/branding

When identifying IP rights that apply to your business or will be applied to your business, it is important to remember that whilst a company name and a domain name might be available that does not necessarily mean you are clear to use that name in the course of business. Clearing a trade mark for use and registration should always be the first point of call when considering a new branding exercise.

2 February 2015


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