Keltie LLP was pleased to sponsor Managing IP’s Luxury Brands and Retail Forum which was held in London on 23 September 2015. Keltie’s panel focussed on design protection, and in particular on strategies involving registered designs. Manuela Macchi chaired the panel, Emily Weal spoke on the benefits of registered designs, and Benjamin Wright from JLR spoke about international filing strategies for registered design. Emily’s slides are available below – watch this space for  accompanying blog posts giving more details of the design cases discussed in the talk.

The forum was a fantastic event, and the venue was bursting at the seams with attendees. The day’s sessions covered a broad range of  topics, with speakers from all corners of the luxury brand industries, including jewellery, cars and alcoholic drinks. We heard stories of successful (and unsuccessful) social media campaigns, examples of inventive new anti-counterfeiting measures, and helpful advice on protecting brands and designs in emerging markets, particularly the BRIC countries. All round, the panels struck a particularly effective balance between investigating the relevant legal principles of IP, and discussing real-life examples and practical solutions for protecting luxury brands.

Keltie very much hopes the event will be repeated in future years!

Emily Weal 24 September 2015